Does your website provide value? What I mean is that if a person visits your site, will they be able to navigate to where they want to be? Will they be able to find their way as quickly as possible? Is your design cluttered that it is pretty much unlikely that the person will stay on your site for long?
Well, my friend, it is probably time for you to change your web design to suit more to your audience than it is to suit yourself.
In this article, I will go over some essential tips to help you improve your website’s design, specifically tailor-made for the year 2018 and beyond based on the web design services.
1. Create a Plan
The first thing that you need to do is to create a plan. What is your website all about? What features do you intend to offer to your visitors? What message are you trying to convey?
Center your plan based on your goals. If it is to entertain people, then you probably need to add more images, videos, and animations. If you’re building a business website, then it is probably best to not make use of too flashy animations, but instead, use something that is appropriate for a professional setting.
2. Remove Unnecessary Elements on Your Website
There is a study that suggests that people only have a maximum of 8 seconds before their attention goes elsewhere. If you can somehow lure them in below that timeframe, then you pretty much have a very good website.
I highly recommend that you build a website without unnecessary elements. Some examples include flash animations (because they tend to load slowly), stock images (because they’re, well, too stocky), and pictures/videos that do not really add value to your site.
3. People Like to ‘Share’
In today’s world, social media has become an integral part of our lives. People want to share their moments with their friends and family. And, do you want to know something really interesting? They tend to share things that they really, really like.
So, if you have great content to offer, be sure to also include Social media buttons on your site as well. When you click on these, it will instantly allow them to share your site across all social media platforms that you support. You could treat this as a bit of an advertisement if you will.
One business tactic that will make people act is to give them a call-to-action. For instance, if your business sells a particular product, cite some studies or some facts that will help them understand why such a product can be useful to them. After that, you can add a clear call-to-action button like “Click Here” or “Buy Now” so that they can purchase it easily with just one click.
If your site visitors have to jump through hoops just to get to the most important features of your site, then you are implementing a wrong site navigation scheme. As much as possible, keep things decluttered and use menus for easier navigation instead.
6. Careful Use of White Space
Otherwise known as Negative Space, this is the space where there are no fonts and other graphical elements. Though you may think that this is wasted space, it is not. People will need a short break before they would want to read new content. Be sure to utilize this negative space as much as possible.
7. Don’t Forget Your Mobile Audience
Google and other search engines necessitate the need for website developers to make sure that their site is also optimized for the mobile crowd as well. This is because the vast majority of people who are accessing the internet are mobile phone users and if your site does not scale well on these devices, then people are most likely not going to hang around for a long time.
8. Constant Evaluation is Key
The best way to know if your website has good web design is to actually test it yourself. Test it on both desktop and mobile platforms to see if all of your website’s elements can be accessed on both devices. If it works in one platform, but it doesn’t work on the other, then make the necessary changes.